Devon's Decision to Purchase a Jeep Grand Cherokee

Devon's Car Purchasing Decision

Devon is in the market for a new car. After having done her research, she has determined that the Jeep Grand Cherokee is the best car for her, as she enjoys and regularly participates in outdoor recreational activities. This indicates that Devon was primarily influenced by what personal factor in making this choice?

Question:

Devon was primarily influenced by what personal factor in making her choice of the Jeep Grand Cherokee?

Answer:

D) Lifestyle

Explanation:

Lifestyle refers to the customer's personal interests, opinions, and activities that shape the way they act and behave in society. In this case, participating in outdoor recreational activities is part of Devon's lifestyle and it shapes the way she lives and what goods she purchases. Besides purchasing an SUV, she probably also purchases camping and outdoor equipment, etc.