Direct Channel of Distribution: A Path to Direct Success
What is an example of a direct channel of distribution?
When an individual attempts to sell their handcrafted jewelry at an art fair, this is an example of a(n) _____ channel of distribution.
- indirect
- direct
- trade
- retail
Answer:
When an individual attempts to sell their handcrafted jewelry at an art fair, this is an example of a(n) direct channel of distribution.
In the field of business, a process or channel through which the products are directly handed over to the buyers is referred to as a direct channel of distribution.
Direct channel of distribution takes lesser time for the product to reach the customer and there are no intervening partners in such a process.
In the case above, an individual sells his handcrafted jewelry directly to customers at an art fair. There are no in-between channels between the producer and the consumer in this case. Hence, this is an example of a direct channel of distribution.