Discover the World of Online Advertising with Pay-Per-Click Ads!

What term refers to the advertisements that appear above the organic search results in Google search?

A) pay-per-click ads

B) floating ads

C) interstitials

D) superstitials

E) banner ads

What are the characteristics of these advertisements?

Answer:

The correct answer is letter "E": banner ads.

Explanation: Banner ads are rectangular publications portrayed at the top, bottom, left or right side of a website to promote products or services on a website different from the one the goods are sold. Banner ads invite visitors to go into the advertiser's website to dive into its gamma of products offered.

Final answer:

The advertisements that appear above the organic search results are called pay-per-click ads.

Explanation: The advertisements that appear above the organic search results when you're searching for the details of a refrigerator are referred to as pay-per-click ads (option A). This is a form of online advertising where advertisers pay a fee for each click on their ad. The search engine makes use of this advertising model for its ads, which are strategically placed to attract potential buyers. Other options like floating ads, interstitials, superstitials, and banner ads are also types of online advertisements but they have different characteristics and are used in different contexts.