Driving Phone Calls To Your Business: Choose the Right Ad Extension

Explanation:

When the marketing goal is to drive phone calls to a business, the appropriate ad extension to use is a call extension. A call extension allows businesses to add a clickable phone number to their search ads, making it easier for potential customers to directly connect with the business.

For example, if a local restaurant wants to encourage customers to make reservations over the phone, they can use a call extension. When users see the restaurant's ad, they can simply click on the phone number provided and immediately connect with the restaurant to make a reservation.

In this way, a call extension helps businesses meet their marketing goal of driving phone calls by providing a direct and convenient way for customers to contact them.