Exciting Job Opportunity: Director of e-Marketing at NGA
What are the responsibilities and requirements for the Director of e-Marketing position at NGA?
Responsibilities:
1. Develop and implement comprehensive e-marketing strategies to expand NGA's online presence. The director will be responsible for creating strategies to enhance the company's visibility and reach in the online market.
2. Oversee NGA's primary Ghana website and country-specific websites worldwide. Monitoring and managing the company's websites to ensure they are up-to-date and engaging for customers.
3. Create and manage search-related advertising strategies and search engine optimization strategies to increase online visibility. Implementing tactics to improve search engine rankings and drive traffic to the websites.
4. Develop and execute social media strategies and campaigns to engage and attract customers. Utilizing social media platforms to connect with customers and promote the brand.
5. Plan and implement email marketing campaigns to drive customer engagement and retention. Creating targeted email campaigns to maintain customer interest and loyalty.
6. Ensure a seamless integration of offline and online retailing operations through clicks-and-bricks integration strategy. Developing a strategy to combine the company's physical and online store operations seamlessly.
7. Manage affiliate marketing campaigns to increase brand awareness and drive sales. Collaborating with affiliate partners to promote products and expand the customer base.
8. Conduct online marketing research to identify trends and opportunities for growth. Analyzing market trends and data to make informed decisions for marketing strategies.
Collaboration:
1. Work closely with the Director of Information Technology to ensure successful deployment of e-marketing platforms. Collaborating with IT specialists to implement and maintain marketing technologies.
2. Collaborate with the Director of Retail Operations to integrate offline and online retailing operations effectively. Working together to streamline operations across physical and digital retail channels.
Team Management:
1. Lead a team of marketing and technical specialists in implementing and managing various e-marketing programs. Managing a team to execute marketing initiatives and achieve business goals.
2. Provide guidance and support to team members to achieve marketing goals. Mentoring and supporting team members to ensure success in their roles.
Requirements:
1. Bachelor's degree in Marketing, Business Administration, or a related field. Educational background in relevant fields to qualify for the position.
2. Proven experience in e-marketing and digital marketing strategies. Demonstrated expertise in online marketing practices and strategies.
3. Strong knowledge of soccer equipment, apparel, and accessories industry. Understanding of the soccer retail industry to effectively market products.
4. Familiarity with online advertising platforms, search engine optimization techniques, and social media management. Proficiency in online advertising tools and strategies.
5. Excellent leadership and communication skills. Strong interpersonal skills and the ability to lead a team effectively.
6. Ability to collaborate with cross-functional teams. Capacity to work with different departments to achieve common goals.
7. Strong analytical and problem-solving skills. Aptitude for analyzing data and solving complex marketing challenges.
8. Results-driven mindset with a focus on achieving business objectives. Goal-oriented approach to drive success in marketing initiatives.
Detailed Job Description for Director of e-Marketing at NGA
NGA (Next Generation Apparel) is a leading retailer of soccer equipment, apparel, and accessories based in Kumasi, with retail locations in 12 regions. The company is looking to expand its online presence and has introduced a new managerial position, the Director of e-Marketing, to oversee all non-store aspects of the retailing efforts.
The Director of e-Marketing will have a wide range of responsibilities, from developing comprehensive e-marketing strategies to managing affiliate marketing campaigns. This individual will play a crucial role in shaping NGA's online presence and driving customer engagement through various digital channels. Let's delve deeper into the key aspects of the job description:
Responsibilities and Strategies:
As the Director of e-Marketing, the primary responsibility is to develop and implement comprehensive e-marketing strategies that align with NGA's business goals. This includes overseeing the company's websites, managing online advertising and SEO strategies, executing social media campaigns, and planning email marketing initiatives. The director will also be in charge of creating a seamless integration between offline and online retailing operations through a clicks-and-bricks strategy.
Search Engine Optimization (SEO) and Advertising: The director will work on improving NGA's online visibility through effective SEO techniques and search-related advertising strategies. By optimizing the company's website and content, the goal is to enhance search engine rankings and attract more organic traffic.
Social Media and Email Marketing: Leveraging social media platforms and email marketing campaigns will be vital for engaging customers and driving brand loyalty. The director will need to create compelling content, manage social media channels, and execute targeted email campaigns to keep customers connected and informed.
Clicks-and-Bricks Integration and Affiliate Marketing: Developing a strategy to seamlessly integrate offline and online retailing operations is crucial for providing customers with a cohesive shopping experience. In addition, managing affiliate marketing campaigns will help in expanding NGA's brand reach and driving sales through affiliate partnerships.
Collaboration and Team Management:
The director will collaborate closely with the Director of Information Technology to ensure the successful deployment of e-marketing platforms. This partnership is essential for leveraging technology to enhance marketing efforts and achieve business objectives. Moreover, working with the Director of Retail Operations will facilitate the effective integration of offline and online retailing operations, creating a unified customer experience.
Leading a Team: Managing a team of marketing and technical specialists will be a key aspect of the director's role. Providing guidance, support, and direction to team members is essential for implementing and managing various e-marketing programs successfully.
Requirements and Qualifications:
The job description outlines specific requirements for candidates applying for the Director of e-Marketing position at NGA. These qualifications are essential for ensuring that the selected individual can effectively fulfill the responsibilities of the role and contribute to the company's growth and success.
Education and Experience: A bachelor's degree in Marketing, Business Administration, or a related field is required for this position. Candidates should have proven experience in e-marketing and digital marketing strategies, along with a strong knowledge of the soccer retail industry.
Skills and Abilities: Strong leadership and communication skills are essential for effectively leading a team and collaborating with cross-functional departments. Candidates should possess analytical and problem-solving skills, as well as a results-driven mindset focused on achieving business objectives.
If you believe you have the qualifications and experience to excel in the role of Director of e-Marketing at NGA, we invite you to apply for this exciting opportunity to contribute to the company's online expansion and growth.