How to Target Audience for Contoso Vacations with Microsoft Advertising

Explanation:

Contoso Vacations, selling experiences in Mexico, has several opportunities available for their ad targeting through Microsoft Advertising.

Firstly, they can target selected postcodes in Mexico. This method will allow them to promote their experiences to people who live in specific areas, potentially growing a localized customer base.

The second opportunity is that they can target their ads to Mexico for local tourists. This strategy is useful for reaching people who are already in Mexico, looking for experiences to undertake during their stay.

Targeting ads to people searching about Mexico is the third opportunity. This approach is advantageous for reaching potential tourists who are planning to travel to Mexico or are curious about potential experiences in the country.

The final available opportunity is that they can target selected IP addresses. While IPC targeting might require a more technical approach, it offers the highest specificity in reaching a particular audience profile.