Ski Butternut's Marketing Strategy

What type of membership group is Ski Butternut forming through their advertising?

a. subculture.

b. primary membership group.

c. need.

d. aspirational membership group.

Ski Butternut is forming an aspirational membership group by using images of families skiing and people using the terrain park.

An aspirational membership group is a group that a person wishes to belong to or emulate. By using images of families and individuals skiing, as well as showing people using the terrain park, Ski Butternut is creating a desirable image that potential customers may want to be a part of.

This type of advertising aims to attract people who aspire to ski or snowboard and be a part of the ski culture. By presenting an attractive image, Ski Butternut is trying to make people feel like they belong to a community and create a sense of identity around their brand.