The Disjunctive Decision Rule in Consumer Behavior

Understanding the Disjunctive Decision Rule

A non-compensatory approach to consumer decision-timber is called a disjunctive decision rule. According to the Disjunctive Decision, customers should create satisfactory guidelines for each measure and accept another option if it exceeds the norm on nearly one rule. It serves as a model for assessing indispensable brands in the exploration of consumer decision-making processes; the idea that consumers who are about to make a purchase judge contending brands grounded on one or many characteristics and disregard their standing in terms of other characteristics.

Question

Hank needs another motorized camera and will admit for allowed any camera with further prominent than a 10-megapixel thing. Hank employs a(n),

a) A decision rule for lexicography,

b) a decision rule for affect referral,

c) a disjunctive decision rule,

d) a conjunctive decision rule, and

e) a cognitive decision rule

Answer

The correct answer is c) a disjunctive decision rule. Hank is using a disjunctive decision rule in considering a new digital camera with greater than 10-megapixel resolution. This rule allows him to set a base level for each significant quality he is looking for and accept any option that meets or exceeds this standard on at least one aspect. This helps simplify his decision-making process and focus on key features he considers important.