Unique Ink Pen with Color-Changing Feature

What makes a company's ink pen unique in the market?

1) It uses a type of ink that changes color when exposed to light

Final answer:

The strategy that the company is using is product differentiation. They've created a unique selling point by offering a pen that uses a type of ink that changes color when exposed to light.

Therefore, correct answer would be option 1

Explanation:

The company that claims its ink pens change color when exposed to light is executing a strategy known as product differentiation. This strategy involves making a product stand out as unique or different from competitors'. Differentiated products can stand out in a variety of ways such as physical aspects, location from which it's sold, intangible aspects, or perceptions of the product. In this case, the unique feature is the changing color of the ink when exposed to light, which adds a distinctive characteristic not offered by other competitors.