How are delivery reports aggregated for multi-channel campaigns?
Delivery reports for multi-channel campaigns are aggregated based on the delivery codes (DC). Each delivery in the campaign is assigned a unique code, enabling measurement and comparison of performance metrics.
Aggregation of Delivery Reports
Delivery reports for multi-channel campaigns are typically aggregated based on the delivery code (DC). Each delivery in the campaign is assigned a unique delivery code, which helps in tracking and reporting the performance of different deliveries. By analyzing the delivery codes, campaign managers and marketers can measure the success of their multi-channel campaigns and make data-driven decisions. For example, if a multi-channel campaign includes email marketing, social media ads, and SMS marketing, each delivery within these channels will have a specific delivery code. Performance metrics such as open rates, click-through rates, and conversions can then be measured and compared for each delivery code, giving insights into the effectiveness of the different channels and messages.
Therefore, delivery reports for multi-channel campaigns are aggregated based on the delivery code (DC). It allows for comprehensive analysis and optimization of the campaign.