Swee Yin's Fashion-Apparel Department Store Sales Event Promotion
How can Swee Yin tailor her Google Search campaign to promote her company's sales event? (Choose two.)
Answer:
To promote her company's sales event, Swee Yin can follow two approaches:
- By building a new advertising ad group.
- By setting beginning/ending dates for campaigns.
The sales event at Swee Yin's fashion-apparel department store is a popular biannual sale on men's hats, featuring large discounts and surprise bonus items. To effectively promote this event using Google Search campaigns, Swee Yin can implement the following strategies:
Building a New Advertising Ad Group:
Creating a new advertising ad group allows Swee Yin to group related ads together with common goals. By structuring her campaign this way, she can tailor the messaging and targeting to align with the sales event theme. Using ad groups can help coordinate her ads and ensure they convey a cohesive message to potential customers. Swee Yin can also use ad extensions within the ad group to provide additional information or promotions to users.
Setting Beginning/Ending Dates for Campaigns:
By specifying the start and end dates for her campaigns, Swee Yin can ensure that her ads are only displayed during the sales event period. This time-bound approach can create a sense of urgency among potential customers and drive more traffic to her store. Swee Yin can schedule her campaigns to coincide with the start and end dates of the sales event, maximizing the impact of her advertising efforts.
By implementing these strategies, Swee Yin can effectively tailor her Google Search campaign to promote her company's sales event and attract more customers to take advantage of the exciting discounts and bonus items available during the sale.