Conducting Primary Research with Face-to-Face Interviews

What is Face-to-face interview?

Face-to-face interview remains the most common method for conducting primary research outside the United States. What exactly is Face-to-face interview?

A) Telephonic interviews

B) Face-to-face interviewing

C) Controlled experimentation

D) Mail surveys

Face-to-face Interview

Face-to-face interview is structured interviews performed by trained interviewers using a standardised interview technique and a standardised set of replies to record participants' responses.

Face-to-face interviews are a powerful tool for gathering primary research data outside the United States. When interviewers conduct face-to-face interviews, they use a structured approach and specific questions to ensure consistency in data collection.

These interviews can take place in various locations, including at businesses, intercept sites, or even in the participant's homes. This method allows for control over the environment and ensures that the targeted individual is indeed the respondent.

One of the key advantages of face-to-face interviews is the ability to ask challenging questions and use probing techniques to delve deeper into participants' responses. This method also allows for personal interaction, which can lead to more insightful data.

However, there are challenges associated with face-to-face interviews, such as the time and resources required to train interviewers. Additionally, participants may have concerns about privacy and confidentiality during these in-person interviews.

Despite these challenges, face-to-face interviews remain a popular and effective method for conducting primary research. By ensuring proper training and addressing privacy concerns, researchers can gather valuable insights through this direct and personal approach.