Creating Negative Persona in Marketing

What is a negative persona in marketing?

A) Isn't a good fit for your business. B) Speaks negatively about your business. C) Is the exact opposite of your buyer persona. D) You have not gotten the chance to talk to.

Answer:

A negative persona in marketing is a fictional profile representing individuals who aren't suitable customers for a company's product or service.

In the realm of marketing, a negative persona is a hypothetical profile representing individuals who aren't a good fit for a company's product or service. This concept helps businesses to understand and avoid targeting the wrong audience.

This may be because these individuals don't have a need for the product, can't afford it, or might misuse it. As opposed to a buyer persona which identifies ideal customers, a negative persona helps companies recognize who they should not target.

By creating a negative persona, businesses can focus their marketing efforts on reaching the right audience and ultimately improve their return on investment.