What does AARP stand for?
AARP stands for The American Association of Retired Persons.
Success of AARP in Membership Increase and Maintenance
AARP, The American Association of Retired Persons, has been notably successful in attracting and retaining a large membership base. One of the primary reasons behind AARP's success is its effective strategy in providing selective benefits that address the free-rider problem.
The free-rider problem is a common issue faced by membership-based organizations, where individuals may benefit from the organization's services and resources without actually becoming paying members. This can lead to a situation where the organization struggles to sustain its operations due to a lack of financial support from non-paying individuals.
AARP has been more successful than other organizations in overcoming this challenge by offering a wide range of exclusive benefits to its members. These benefits include access to discounts, services, and members-only content that provide tangible value to individuals who join or renew their membership.
By providing these selective benefits, AARP creates an incentive for individuals to become paying members to gain access to the perks and resources offered exclusively to members. This helps to attract new members and retain existing ones, leading to a steady increase in membership numbers over time.
Furthermore, AARP has also implemented cost-effective membership options to make joining more accessible to a larger audience. The average AARP membership fee is $16 per year, making it affordable for individuals to become part of the organization. Additionally, members can save on membership costs by opting for Automatic Renewal at $12 for the first year or choosing a longer membership term.
In conclusion, the success of AARP in increasing and maintaining a large membership base can be attributed to its effective strategy of providing selective benefits that address the free-rider problem, as well as offering affordable membership options to attract a diverse range of individuals. By continuously delivering value to its members and adapting to their needs, AARP has established itself as a leading organization for retired persons seeking discounts, services, and exclusive content.